Customer Relationship Management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime value.Banking sector is a customer-oriented servicewhere the customer is the KEY focus. Research is needed in such sector to understandcustomers’ need and attitude so as to build a long relationship with them.
Customer Relationship Management concept is tendency of banking sector to establish and maintain long-term relationships with customers in order to provide value for customers and banks. This concept allows bank to identify, segment, communicate and build long-term relationships with customers on individual basis. In today's business environment, banks have aim to identify customers and to.
Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of CRM as a system to capture information about your customers. However, that is only part of the picture. CRM is also about what you do with that information to better meet the needs of your existing customers and identify new customers, resulting in higher.
Customer Relationship Management (CRM) is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order. to maximize customer value, corporate profitability and thus shareholders’ value. Managing relationship with the customers has been of importance since last many.
Customer relationship management (CRM) can enhance performance of the organization through effective application of customer knowledge and maintenance of relationships with valued customers. Literature on CRM in an integrative fashion is sparse, rather issues are presented in isolation mostly focusing on technology ignoring other extra-organizational issues like social rapport and customer.
Implementing a system of Customer Relationship Management Recurring issues and necessary perspectives of the implementation phase Carl Tinnsten. 2 Abstract In the mid 90’s, systems of customer relationship management (CRM) spread like wildfire across the globe and there have been a continuous discussion of what features that should be included and how much technology that should be involved.
Global Journal of Management and Business Research. Volume 11 Issue 5 Version 1.0 April 2011. Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853. The Effect Of Customer Relationship Management (CRM) On Achieving Competitive Advantage Of Manufacturing Tractor.
This research studies customer relationship management practices (comparative study) in selected private banks in Mekelle, Ethiopia. CRM as a strategy has gained tremendous interest among researchers and practitioners in recent times. Thus, the study tries to assess the status and ways CRM has been put in to practice by selected Ethiopian private banks. In addition, this research considers.